The Seven Creative Strategies With a Lightbulb
The basis of this project is to gain the experience and creativity needed as artists to prepare us for future upcoming projects in the work field. The seven creative strategies will help create multiple successful techniques for design. With this project I choose a lightbulb, a useful object that we as humans use everyday. This familiar object allowed me to create more ideas and concepts, rather than compared to trying to create ideas for a foreign object. Instead of having a single idea, we can look at the seven creative strategies to help broaden our minds creativity.
The seven strategies are: combination, juxtaposition, isolation, metaphor or simile, change of context or environment, physical/shape similarity, and material change.
With these creative strategies and my chosen object, a lightbulb, I created seven different concepts. These strategies were more than helpful, they were beneficial to my creative process for this project. This opportunity, while preparing me for class, will also prepare me for future assignments and career opportunities. For example, lets say I am hired for a job to create and draw more than one concept for the customer. I can utilize the seven creative strategies for ideas to help broaden my creativity to generate more concepts. We can also take their ideas and incorporate them into the creative strategies process to help them further their vision. We, as artists, have the ability to take a vision or idea and turn it into a reality and make our teacher, ourselves, or our customer happy.
The Seven Creative Strategies:
Combination:
This strategy is about bringing together two different/unrelated things to create a new object that still makes some sort of sense.
This strategy is more about contrast, showing the differences between two things rather than their similarities.
This strategy focuses the viewer on an element in a composition by separating it visually from its surroundings or other objects.
This strategy is focused on the meaning of the image created with your object as it relates to something else.
This strategy contrasts objects with unnatural or uncommon environments to highlight a concept or communicate an idea.
This strategy uses physical similarities to showcase connections between objects that normally don’t connect.
This strategy swaps a material property that we are accustomed to with another.
